Cell phone advertising expected to top $1.5 billion in 2007
Coming soon to your cell phone: advertising, lots of advertising.
Ads - already staples of TV and the Internet - are appearing on the third screen this year in several formats:
# Video ads. Toyota sponsored Fox Mobile Entertainment’s “Prison Break: Proof of Innocence†episode for cell phones. A 10-second ad for the carmaker’s new U.S. subcompact [...]