The Beauty of VoIP Hits the Runway in New Marketing Campaign
September 26th, 2006 - Posted in VoIPIn a new kind of marketing campaign announced today to promote the latest season of the CW Networks America’s Next Top Model television show, VariTalk LLC., provider of audio and video personalized marketing and advertising, is enabling fans to send and receive personalized messages from the shows host– model, Tyra Banks.
As part of the new viral marketing initiative, which utilizes the capability of internet telephony, Varitalk has selected VoiceOne, wholly owned subsidiary of VoIP Inc. (News - Alert), for a reliable network from which the personalized messages are received and submitted.
The two companies also announced they would continue to work together on future projects, as VoiceOne will become Varitalk’s preferred service provider.
Varitalk first undertook the reliability of VoiceOne’s services in a mid-campaign services provider switch during a campaign for “Snakes On a Plane”, a news release noted.
“Increasingly, companies are selecting our technology as a way to drive increased revenue and brand awareness. We expect to further enhance our robust product offerings through the launch of additional exciting products in the coming weeks,” VoiceOne’s Chief Technology Officer, Shawn Lewis said in a statement to the press.
And as the popularity of these new personalized services see potential strengthening in the market, VariTalk’s Chief Executive Officer Frederick Lowe commented, “With the enormous demand for our personalization services it’s nice to know we have a partner we can count on whose robust Voice over IP (VoIP) infrastructure can handle the unprecedented call volume Varitalk’s programs generate.â€
To create one of these personalized messages, visit http://topmodel.varitalk.com.