Jogja Ponsel

Orlando-based VoIP Inc. is making progress in its efforts to build its own nationwide network.

The company, a provider of Voice over Internet Protocol communications, recently announced that its subsidiary, Volo Communications, has completed the first phase of its national network infrastructure.

Locations have been added in New York, Florida, Massachusetts and Georgia, allowing the company to serve more than 50 million households and business subscriber lines in those areas.

VoIP has subscribers across the nation, but much of its service is handled by equipment belonging to other carriers.

The second phase of the expansion is under way and will expand the company’s reach into states that include Texas, New Jersey and California.

Nielsen to watch video games

Here is another reminder of just how fragmented the media audience is today: The company that has made a name for itself measuring our TV viewing habits is turning its attention to video games.

Nielsen Media Research is launching GamePlay Metrics to measure the use of video games in U.S. households — helping advertisers figure out which games are played the most, as well as who is doing the playing.

Among the features of the measuring system, it will show which television programs are being watched by gamers when they aren’t playing.

“A reliable and accurate standard of measurement for video gaming will drive advertising investment in this medium and help convert video-game advertising from a discretionary advertising experiment to a must-have option,” said Jeff Herrmann, vice president of Nielsen Wireless and Interactive Services.

Study: Hispanics trust magazines

Looking for an effective way to reach Hispanic consumers? According to a recent study by the Synovate research firm, Hispanics are more likely to trust advertising found in magazines, over similar content found on television, the Internet or the radio.

Newspaper advertising was not included in the results of the industry-sponsored study, which surveyed 901 Hispanics and 250 non-Hispanics.

According to the study, 43 percent of Hispanics trust magazine advertising. That compares with television at 38 percent, radio at 36 percent, and the Internet at 25 percent.

The Magazine Publishers of America and the Hispanic Magazine Coalition hope the results will encourage more advertisers to consider Hispanic publications.

Briefly

Tallahassee-based Ron Sachs Communications is expanding its statewide presence, opening new offices in Orlando and Jacksonville. The Orlando operation will be led by Bob O’Malley, former director of public affairs and strategic planning for Metroplan Orlando. . . .

The Trovillion Co. has selected JHJ Communications to handle public relations and marketing support for the real estate development firm. Among the projects to be promoted is The Langford, an upscale condo project in Winter Park. . . .

Orlando branding agency Push has picked up a pair of new clients: Kissimmee Investors Ltd. and Baggage Airlines Guest Services.

Related Products